Middle seat is a full-service firm that specializes in advertising, campaigning, and fundraising, whose most noted projects are for Zohran Mamdani and the Joe Biden Victory Fund. The rebrand concept is meant to represent the company’s culture and values through their logo, by diving into the symbols that represent what Middle Seat is known for; Freedoms, Justice, and Rights.

Middle Seat

Branding, Print, Product (Concept)

BRANDING

LOGO REDESIGN

STATIONARY ASSETS

FUN MERCH

EARLY LOGO CONCEPT

What do you think? I'll have more coming soon and hopefully they'll be better than my last. If you liked what you saw and want to work with me, or share some ideas,

Don't be shy to contact me!